Automattic has invested $30 million in Titan, knowledgeable electronic mail suite aimed toward companies and firms providing white-labeled electronic mail options for patrons. At WordCamp India 2021, Automattic CEO Matt Mullenweg stated that the corporate had simply made “a pretty big funding” within the India-based startup and acknowledged that it “will be a giant a part of how WordPress.com affords electronic mail going ahead.” The Collection A funding in Titan is Automattic’s largest so far and values the corporate at $300 million.
Though Automattic has gained notoriety for its “no offices or email” method to enterprise, many of the working world has not but transitioned away from relying closely on electronic mail.
“I feel electronic mail is unquestionably on its method out, between issues like P2 and Slack, which is a piece place chat device,” Mullenweg stated on Glenn Leibowitz’s podcast in 2015. “E-mail simply has so many issues incorrect with it. I’ve by no means heard anybody who’ve stated they love electronic mail, they need extra of it–have you ever?”
Six years later, electronic mail continues to be a dependable supply of distress for many working individuals, however Titan goals to remodel it right into a extra significant communication channel for companies with assist of Automattic’s funding. It consists of features like scheduled ship, follow-up reminders, good filters and customized folders, electronic mail templates, and white labeling with deep integration for varied platforms.
WordPress.com’s advertising has more and more been aimed toward small companies over the previous few years with a robust push for customers to generate profits by promoting issues by their web sites. It’s straightforward to see how Titan is sensible as a supporting product that legitimizes any enterprise with a custom branded email address. Prospects who’ve registered, transferred, or mapped a customized area by WordPress.com are provided a three-month free trial of Titan-powered electronic mail providers.
Establishing customized branded electronic mail addresses individually could be a way more inconvenient course of and most clients with customized domains are seemingly higher off rolling electronic mail providers into their current WordPress.com setup. This strategically allows WordPress.com to be extra of a one-stop store for enterprise wants. Persons are usually reluctant to alter their electronic mail suppliers so Titan has the impact of creating WordPress.com’s merchandise a extra sticky subscription that will require some effort to breed elsewhere.
“We want an alternative choice to Google and Microsoft, which have began to monopolize electronic mail,” Mullenweg instructed Bloomberg. “Of about 6 billion electronic mail accounts on the earth, solely a fraction are small enterprise electronic mail accounts and so they want a product that’s centered on their wants,” he stated.
After simply two years, Titan has greater than 100,000 small enterprise clients. Along with its relationships with WordPress.com, HostGator, NameSilo, and different net suppliers, Titan goals to develop its buyer base by partnering with common internet hosting corporations, area registrars, and website builders.